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In fact, they must if we are to overcome mountains of political inertia. Millions worldwide follow professional #sports, a huge body of latent political activism. So, TorontotheBetter offers congrats to the soccer supporters with #Glasgow Celtic and #Bayern Munich colours, as featured here mingling with those of Palestine, and hijabs, who together attended Toronto's recent free Palestine support rally. Just like the enterprises featured in the TorontotheBetter social economy directory, professional sports corporations are fundamentally political in the choices they make about what they do. This is a time for all sectors to step up to their political responsibilities.