There was a time when star professional athletes had a short life and few. or no, guaranteed earnings when they had to stop playing. With million dollar contracts commonplace for elite sportspeople it aint so now. So why are athletes like Lebron James, who would never lack for food even if he never got another paycheque, hustling things like pizza (Blaze Pizza), or, as in a previous sponsorship, hamburger (for McDonalds). Unlikely hamburger or pizza were the recommended healthy food for a long athletic life. Why compound your money slavery when you're already thoroughly enslaved to the sport? Sure there are the foundations some have set up, but which tail is waging which dog here? And why?