Wednesday, 26 April 2017
Notice to the "Sharing Economy":: Renting Is Not Sharing
We've already called in this space for de-missioning of at the now universally popular (in government, education and business circles) word "innovation" and its cognates - so popular it's not at all innovative (it may be insulting, but true to say this). Another term to put into the garbage bin of history is the "sharing economy". As popularly practiced and promoted, by enterpeises like Uber and Airbnb, social economy is simply a kind of rental. The appropriate word for it is the French renatbilite, the capacity to make money/profit from something. It is much more accurate than the ambiguous English word sharing with its slippery mix of the technical and the ethical. Write this on your walls: Renting is not Sharing.