Monday, 3 March 2014
Social economics attracting mainstream imitators...?
H&M recently launched a clothes recycling programme, providing donors discount coupons that can be used against future purchases at their stores. Don't want to rain on H&M's parade, but haven't Goodwill and others been doing this for quite some time? Ah yes, but no coupons at Goodwill. But don't the H&M coupons encourage more purchasing and so counteract whatever re-use bonus society realizes from the original donations? And doesn't the time limit on the coupons contribute to instant consumerism (better get the latest H&M fashions within a month or two rather than wait). Sounds to us like doing social economics in mainstream commerce, with its eyes forever on Return On Investment, may not be so easy as some like H&M want to have us believe.