Friday, 28 September 2007

OCFU General Manager at Brunswick Theatre

According to No ordinary Joe: Ethiopian coffee co-op founder aims for hearts and mugs of those who like a little justice with their java, a recent NOW Magazine article by Wayne Roberts, Tadesse Meskela, the general manager of the Oromia Coffee Farmers Cooperative Union spoke to standing room-only crowd at the September 14th screening of Black Gold at the Brunswick Theatre.

It's an informative and inspiring read; I was especially pleased to read that Starbucks has honoured its earlier pledge regarding the trademarking of Ethiopian coffee:

"A major victory came this spring when Starbucks gave up on its insolent effort to trademark the Ethiopian name of Sidamo beans and agreed to return to Ethiopia the right to license its own name and add brand-building value to the people who developed coffee a millennium a"

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