As the USA, one co-host the 2026 World Cup, grows increasingly erratic partner Mexico, under president Claudia Sheinbaum has offered a way forward by proposing more games in America be switched to Mexico. In this way the people of a genuine soccer-first nation will be  given their rightful due and the travesty of a trophy ceremony officiated by fair play "anti-bodies" avoided. This would be a fitting step away from the World Cup's recent history of sleaze and sycophancy.. Following the 2015 exposure of corruption at its highest levels FIFA the governing body of world football in 2025 created a social responsibility committee and in 2026 announced a set of operational reforms. Football is the biggest and richest game in the world and so has an enormous influence on all involved in football around the world. Will these changes make a positive difference? TorontotheBetter hopes so but thinks not. FIFA’s stated goal is to "expand the game” not to use the game to  make the world a better place. Until this changes FIFA will get richer but its vast resource wealth will not have the progressive impact it could and should on a world currently enmeshed in much poverty, injustice and several murderous conflicts. FIFA needs a charter of social rights and responsibilities administered by an oversight body. TorontotheBetter, creators of Toronto's original online socially missioned business directory calls on all in Toronto and beyond in favour of real reform to make FIFA openly draft such a charter for World Cup host countries and cities and work for its implementation.

# posted by Taodhg @ 5:28 am 0 comments

With the 2026 World cup of football aka soccer looming fast a FIFA (world soccer governing body) press deluge is imminent. The 2026 war against Iran of the USA, whose president here schmoozes with FIFA president Gianni Infantino, may, at least for a couple of news cycles, mar FIFA's efforts to “sportswash” the biggest sporting event on planet earth. But an already corruption tarnished tournament, recently sited in human rights violator Qatar, is likely forever already degraded for all but diehard sports fans and so will, after World Cup 2026, occupy a stained  position in global consciousness. Contrary to its ambition a new (2025) "social responsibility committee and the award of a hastily contrived "peace prize" to the US president” may thus further expose FIFA's recent malignancy and embed the sport’s return to its historic role of opium for the masses. 

# posted by Taodhg @ 1:00 pm 0 comments

It has taken a massive reaction in the soccer world to threaten the future of the world's biggest single sports event. The combination of FIFA chairman Gianni Infantino and the 2026 US president have caused the threat, and the danger of global warfare from independent reactions may transform threat into fact..If the cause is dangerous to all, maybe the reaction can change FIFA, the current managers of world football from corporate advertising servants into a social enterprise. We call for a democratic takeover of FIFA to ensure oversight and return "the people/s game" to the people, making it really beautiful for all. The creation of a FIFA   Rankings of recent World Cup hosts make clear the need in for FIFA to set standards instead of claiming the game should be separated from ethical concerns. Among 165 nations ranked by the World Population Review Russia is ranked 152, Myanmar (home country of FIFA social responsibility committee chair 160. We call on FIFA to include rights and freedom norms in its selection of World Cup host countries. 

# posted by Taodhg @ 12:07 pm 0 comments

 The problem is monarchy, which gives.some humans the freedom to do whatever they like. Rape, thievery, murder and extortion have been the hallmarks of monarchy throughout history. The solution. End it. The honourable thing would be for monarchs to resign. A social economy is impossible when a country’s core decision making institution is a biological preserve. 

# posted by Taodhg @ 4:01 pm 0 comments

As a sometime serious football aka soccer player this blogger from Toronto detects deeper messages in the language used about the world’s favourite sport (sorry Super Bowl fans - American football doesn’t cut it around the world). Soccer is still popular among real people but with online fees dwarfing in park attendance revenue football as spectacle for the majority who can’t attend games in person becomes ever more significant. If the audience has grown by online exposure their connection is changing and formerly largely excluded spectators, including women, are now fans. Whatever football will become we cannot say but the people of the people’s game will continue to transform it in ways less viscerally tribal, yes for the better perhaps but as a more distant pleasure. Online all games are “away” games. Onsite passion as gallery appreciation, anyone?

# posted by Taodhg @ 6:36 am 0 comments